Though their signature slider may be the first thing that comes to mind when you think of White Castle, the fast food chain has an ever-changing variety of new products to release. New campaigns come through six times a year, each focusing on a specific promotion or product. Cfx takes the look and feel of each campaign and applies it across a range of promotional signage and materials, including pole banners, window clings, drive-thru signage and on-site posters and banners.
We’ve got no problem keeping track of the hundreds of different sizes and image combinations for each campaign—the hard part is keeping ourselves from grabbing a case of sliders for lunch every day!